Justin Paul Lawrence, IVP’s recently promoted senior sales and marketing director, has been recognized by Publishers Weekly (PW) in their annual Star Watch program. Lawrence is one of fifty innovative publishing professionals, including editors, booksellers, publicists, marketers, agents, and designers honored in the program, which is in its fifth year.
“Since he assumed the role of director of sales in July of 2016, Justin Paul Lawrence has made significant contributions to the overall growth and momentum that InterVarsity Press has achieved, opening new sales channels and serving legacy markets and customers with excellence,” said Jeff Crosby, publisher of IVP. “I’m grateful for this recognition of his work and am looking forward to his contributions in the recently expanded role of senior director of sales and marketing. I join my colleagues at IVP in extending my hearty congratulations.”
Lawrence started at IVP in 2015 as academic and library markets sales manager, working with colleges, universities, and libraries to make IVP’s books known to a broader market. In the last two years of his leadership of the sales department, IVP has seen over 25 percent growth across both print and digital markets and has seen the rise of bestselling books such asThe Road Back to You. Under Lawrence’s direction, IVP has expanded its reach with their Library Select program, expanded their presence at trade shows like BookExpo and ALA Annual and Midwinter, and entered into a distribution partnership with SPCK (UK).
Prior to working at IVP, Lawrence’s publishing career included working as the trade buyer for Calvin College’s campus bookstore, as a publicist and copywriter for Eerdmans, as the shipping department manager for Regent College’s online bookstore, and as a bookseller with Barnes & Noble. He received an undergraduate degree in history, theology, and art from Houghton College, an MCS degree from Regent College, and an MBA from Grand Valley State University.
“I am amazed and honored to be part of PW Star Watch for this year,” said Lawrence. “IVP has a fantastic team that is building on a legacy of nearly seventy-five years of groundbreaking publishing. I am glad that my inclusion can highlight that long development in some small way.”
Lawrence is IVP’s first honoree in PW Star Watch. Their top fifty honorees will be narrowed to a top five to be announced and profiled in the September 2, 2019, issue of Publishers Weekly magazine. One “superstar” will be named at the PW Star Watch celebratory event at the Marquee nightclub in New York City on Wednesday, September 18, 2019.
For more information about PW Star Watch, please visit: