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  • InterVarsity Press (IVP), a leading publisher in thoughtful Christian books, announces the launch of two new imprints—Praxis and Crescendo—designed to reach two of its most influential audiences: ministry leaders and women. In launching these lines, IVP plans to serve both industry gatekeepers and end readers in a more targeted and effective way. Praxis will launch in fall of 2012 while Crescendo is scheduled to launch in spring of 2013.

  • Justin Paul Lawrence, IVP's recently promoted senior sales and marketing director, has been recognized by Publishers Weekly (PW) in their annual Star Watch program. Lawrence is one of fifty innovative publishing professionals, including editors, booksellers, publicists, marketers, agents, and designers honored in the program, which is in its fifth year.