CartInterVarsity Press Partners with Rainbow Books
For Immediate Release (June 2009)
InterVarsity Press is pleased to announce it has entered into a distribution agreement with Rainbow Book Agencies, based in Victoria, Australia. Effective July 1, 2009, Rainbow books will distribute IVP titles throughout Australia, promoting resources to retailers and connecting to notable Australian reviewers and journals.
"I'm delighted to work with Rainbow Book Agencies as together we seek to serve the academic, library and Christian book trade in Australia with the thoughtful Christian literature that InterVarsity Press is known for," Jeff Crosby, IVP's associate publisher for sales and marketing, said. "We're grateful to have this new partnership in place to meet the changing needs of the Australian book marketplace."
Rob Humphrys, CEO of Rainbow Book Agencies, echoed Crosby’s sentiments, "Rainbow is pleased to have InterVarsity Press USA as part of the family of agencies distributed by our company in Australia. We believe the breadth of the IVP list ideally fits Rainbow's extensive coverage of all sectors of the religious, specialist and general trades, as well as the broader academic and theology markets. We are looking forward to presenting the IVP list to the trade."
Founded in 1947 as an extension of InterVarsity Christian Fellowship/USA. InterVarsity Press serves those in the university, the church and the world by publishing thoughtful Christian books that equip and encourage people to follow Jesus as Savior and Lord in all of life.