CartInterVarsity Press Names Director of Digital Publishing
For Immediate Release (March 2009)
InterVarsity Press is pleased to announce that Sally Sampson Craft is the new director of digital publishing. Craft has worked in IVP's Marketing & Sales and Creative Services departments for over twenty years, most currently as the senior e-commerce and communications manager. She has brought much creativity and vision to her work at IVP, including pioneering and championing IVP's website. She also served several terms on the Gospelcom.net advisory group.
In her new role, Craft will offer leadership for understanding, championing and implementing current and emerging digital strategies. In commenting on the creation of this new position, publisher Bob Fryling noted that IVP "believes that a comprehensive digital publishing strategy is no longer a luxury but a necessity. It is a significant part of our future in continuing to be a leading publisher of thoughtful Christian books. Sally has a wonderful combination of technical savvy, creative instincts and spiritual maturity that will add to our leadership team and our publishing house."